International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN recuperate COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative mental strain of foreign coronation in the UK was more than US 770 billion , the second highest train of FDI stock globally , behind only the USA (Source : populace enthronization Report , 2005[SLIDE 3]We will center on on a scenario that requires outside(a) Marketing StrategySpecifically foc victimisation onDeveloping and maintaining a strategic adequate mingled with international lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are nearly to discuss a classical scenario of a foreign rendership investing and merchandise in UK . We are going to localize on a technology company called Fresht el Holdings LtdBefore we analyze the strategies and challenges , consent us acquaint ourselves with the company and its product /servicesFreshtel Holdings Limited is an Australian mesh telephony company developing and marketing VoIP (Voice oer net Protocol ) telephony products and services . VoIP (or IP telephone set ) is a technology that allows voice telephone calls to be shake over an IP network such as the Internet , rather than the traditional Public Switched Telephone Network (PSTNMichael Carew is the honcho executive officer of Freshtel Holdings and also has two wholly possess subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to forward wholesale and cover services VOIP services in UKTechnology intensifier companies need a international progress , as their revenues front on expanding add up and markets .

To achieve large lector base , Freshtel chose a Global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required progress technology firms that could utilize its weak label approachAnd UK had plenty of themA white labeled VoIP governing body is designed for the to-be- licenced study retailers who re-badge the product and tell on it by dint of their existing store networksUK also proved to be charismatic with the availability of advanced infrastructure and liberal telecommunication policiesMany countries , belt up view the VOIP technology as a affright to security[SLIDE 6]Freshtel s world(prenominal) Marketing plan incorporated the following introductory pointsThey had adumbrate the Target Market byChoosing a correct harvest-tide mix : VOIP telephones /technologyPerfect partner for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal set : Competitive with existing players like Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses understructure country intermediaries , who in turn sell product overseasMain prescribed point is : Lowest riskMain Downside : lowest controlCompanies jackpot use co-op exporting , also known aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to treat the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel signed a license agreement with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major internation al retailers in various jurisdictionsThe company...If! you take to get a full essay, order it on our website: BestEssayCheap.com

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