American Cereal Company: Marketing Plan.

As the worlds largest producer of texture and cereal related harvest-festivals, American metric grain Company strives to exceed the needs of our guests by developing a wide variety of options to satisfy their needs. In order to tackle our node and stockholder demands, the Company must(prenominal) consistently confine new cereals under the ACC umbrella of products. selling Objectives The recent popularity of mellowed-protein rugged sugar dietings has created the market for a product that capitalises on this ever-expanding group. By creating a low Carb cereal, the ACC hopes to obtain a 20% market role of the ready-to-eat cereal market and 5% market share of the low carbohydrate, higher(prenominal) gear protein diet market. Recognized as a high quality cereal line among consumers, there exists the opportunity to capitalize on this relish with a new cereal. That cereal is Carb conscious. Carb Conscious Cereal In keeping with the goal of developing a low carbohydra te, high protein ready-to-eat cereal, the American Cereal Company introduces Carb Conscious Cereal. Carb Conscious is a high-protein low carbohydrate cereal with great flavor. Many of our competitors vex attempted to introduce low carb cereals into the marketplace and have had problems with customer satisfaction due to product taste and not a low enough Carb count.

The ACC has determined that there is a tremendous market opportunity for a good gustatory modality low Carb cereal with six or few grams of carbohydrates per serving. With the ACCs reputation for healthy high-quality products, the ACC has the consumer trust needed to gain market share. Projecte! d Outcome Sales of low-Carb brand merchandise bumble $520 million last year. Assuming the stub goal of 5% of the low Carb market is met, that would account for $26 million in sales each year. With production and statistical distribution systems already in place, the initial capital investment is dramatically... If you extremity to prevail a full essay, order it on our website: BestEssayCheap.com

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