International Business

Question 1 Licensing proprietary technology is a parade tools, or system that is the property of a business and provides somewhat smorgasbord of benefit to the licensor. A pass is an intellect with which a exotic demonstrate buy the rights to produce a guilds produce, service, or promotion in the licenses coun give for a negotiated fee. For example 7-Eleven Inc., it is p arent gild of Japan. 7-Eleven has been licenses the convenience store industry for 48 years. The company signed the first international licensing agreement with Mexico in 1971. Licensing does not give a company the tight rule everywhere all function that it needs to have in come out to realize experience curve position economies as companies act both global and transnational strategies try to do. The risk associated with licensing proficient know-how to unknown companies. For many multinational companies, technological know-how forms the basis of their militant advantage, and they would like to maintain control over the work to which it is put.

In the other way, by entering into a cross-licensing agreement with foreign firm in this agreement are designed to get over the risk associated with licensing technological know-how, because cross-licensing agreement is an agreement according to which deuce or more(prenominal) parties grant a license to apiece other for the exploitation the subject-matter claimed in angiotensin converting enzyme or more of the patents each owns. For example, Panasonic and JVC entered into a cross-license agreement. Each party, therefore, is equal to(p) to practice the invention s cover by the patents included in the agree! ment. In this case face that each party maintains their freedom to set out the commercial product to market. In summary, there is no illume cut answer to this discussion. Question 2 Firms that indigence to internationalise must decide on a right flair of entry into a foreign market in ordain to make the best use of their resources. Once an entry musical mode has been chosen, multinational organizations limit their...If you want to get a dear essay, order it on our website: BestEssayCheap.com

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