Abstract               Bausch & Lomb presented PureVision  roughly two long  epoch ago in Hong Kong.  cod to some reasons, the product was  non promoted when it was first launched. The cut-rate sale of this product is unsatisfactory, and the management would  the like to boost the sale by kicking off a PR  labor. This PR campaign was planned by linking the planning model and evaluation model.   creation Relations Roll               Bausch & Lomb is an eye-health company, dedicated to perfecting  batch and enhancing  bearing for consumers around the world. Its core businesses include soft and  frozen  spatter permeable  concussion lenses and lens c atomic  outlet 18 products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb  call is one of the best-known and most respected healthcare brands in the world. Bausch & Lomb launched an  advanced brand new product - PureVision; - about two years ago in Hong Kong. PureVision; has passed qu   alification tests and is  conscious by the FDA of the  unify States. PureVision;  middleman lenses are uniquely designed and can be worn for up to 30  true days and nights. They are safe to be worn overnight, and users  go forth  non  redeem to cleanse the lenses nor have to take them off. PureVision; provides not only safety,  save also effectiveness and comfort to its users.

               With its  particular(a) benefits, PureVision; is supposed to be a popular choice for contact lens users. Due to the outbreak of amoeba-caused eye infection in Hong Kong when PureVision; was first launched, not much promotion nor communication were    done. Now, the  null sale of PureVision; am!   ong the contact lens market indicates that the popularity of PureVision; is rather  down in the mouth in the territory.  majority of the target audience is not  thus far aware of the  institution of the product. For those aware of the product are not willing to  pronounce the product...                                        If you want to get a  full moon essay, order it on our website: 
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