Ebay Case

CASE STUDY MRKG 2374 Marketing Case Studies Ebay 3/10/2012 mold the Issue: The problems with disappointed buyers complaining about issues with transaction, refunds, conveyance and guest service. History & Background: Ebay was founded in capital of South Dakota Omidyars San Jose biography room back in family 1995. In kinfolk of 1998 eBay has its initial public stock offering. In July of 2000, a bossy baseball card sold for 1.2 million dollars. This was the highest paying auction off in eBays history up until that point. In May of 2001 eBay contumacious to ban the sale of any item related to incompatibility including letters from murders, crime scene memorabilia, and seats to view executions. The Website Half.com was bought by eBay in 2000 and fully integrated into eBays web community in 2001. In October of 2002 eBay acquired Paypal Inc. for 1.5 billion dollars. Paypal is the preferred way of making payments for eBay auctions and is outgrowth in popularity for other Internet uses. By the year 2004 eBay had give 3.3 billion dollars in revenue. Over 135 million the great unwashed worldwide use eBay.  Strengths: largest electronic auction website (leader of online auctions), no lay out in online auction field, good customer relationship management, innovations.

Weaknesses: scientific developments, only online service, shipping. Opportunity: expansion globally, new markets, usage of internet. Threats: consumer confidence, competition(in online condescend not in online auction), economical downturn worldwide. SWOT psychoanalysis: Currently, all online businesses need techn ological development, which consumers are wa! iting from them either. It go away bring ebay more confidence of consumers. Using its news report Ebay house jump into developing global market that forget development annual revenue of the company. Competition is important face for Ebay, where rivalrous advantaged online companies as Amazon.com, Yahoo, Bitz, etc. play significant region in this field. Economic downturn can be angiotensin-converting enzyme of...If you ask to get a full essay, order it on our website: BestEssayCheap.com

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